KTGY – Apartment
KTGY is an international full-service architecture and planning firm delivering innovation, artistry and attention to detail across multiple offices and studios.
KTGY needed an apartment created in full VR to showcase both the design and to provide a sales tool for the client in the sales suite.
Built to be viewed on both a mobile smartphone viewer and the high-end HTC Vive the apartment was fully interactive – drawers can be opened, lights can be turned on, furniture can be moved around and appliances can be turned on.
The ability to move unobstructed through the entire apartment gives the potential purchaser unparalleled flexibility to explore a living space long before the building is even started being built.
“KTGY is always looking for new and exciting ways to present our building designs to our clients and so we approached our partner of many years, Digital Frontier. They suggested we use Virtual Reality (VR) to showcase our projects and they were right! The results are amazing. The VR models are super realistic and it’s almost like you’re there! You cannot imagine the experience until you put the VR headset on, but once you do it’s like you are standing there, right inside the building.”
Director of Design Technology
Crack open the China Market in ways
you have only Dreamed About.
Digital Frontier will consolidate your existing marketing collateral and enhance it using a combination of state-of-the-art CGI and 360° film footage, and other dynamic media.
A targeted presentation will be storyboarded by local Chinese directors, produced using Chinese language content, and portrayed with China-centric ‘look and feel’, all while adhering to your product’s authentic identity.
Delivery is through the end-user’s smart phone using a branded Mobile VR Viewer (e.g. Google Cardboard). Due to China’s unique and fragmented market for mobile apps, we will guide your decision on which OS to program for, and on which China-native mobile app stores are best to make the
Mobile VR Viewers will be fully customized with your company’s branding and shipped to your target clients and customers. The target audience (database) to which the Viewers are sent can be augmented or fully compiled by Digital Frontier’s market research team.
Once the VR Experience is deployed, Digital Frontier can provide a bilingual concierge in our office. This concierge will receive inbound traffic generated by the VR Experience, and funnel it to the appropriate offices/individuals within your company. Be prepared to turn your inbound traffic volume up to 11!
VR Marketing will give your target market the most immersive and enticing exposure to your product. Given just a taste in VR, they will be clamoring for the real thing.
Augment your current target audience by using Digital Frontier’s own market research team – whether you need 1,000 targets or 100,000 targets we can provide the information.
Digital Frontier is a world leader in marketing and creative concept visualizations.
Combining a strong focus on innovation in the VR/AR and technology fields with more than 20 years’ experience in the burgeoning China market, Digital Frontier has the knowledge and insight to boost your visibility in any market.
It’s Chengdu base and mix of local and international talent which combines global knowledge with local expertise, enable Digital Frontier to deliver design innovation and responsive service combined with marketing capability.
Digital Frontier utilizes cutting edge technology to bring complex designs to life through 3D, 360o footage and VR imagery. Digital Frontier’s suite of products will help the client evaluate and sell designs before they are built, with rapid iterations, accurate lighting analysis, and high-impact visuals and animations.
Digital Frontier have connections and established relationships around the world. Over 30,000+ completed projects have been in a diverse and eclectic array of industries.