Fisher and Paykel
Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in New Zealand, China, Thailand, Mexico and Italy.
They are a very high-end appliance manufacturer with a unique and highly innovative range of appliances in the kitchen and the laundry
The usual way of marketing involves setting up very expensive ‘Experience Centers’ which feature a large number of the physical appliances. These experience centers can cost up to 1 million USD which makes the cost prohibitive.
Digital Frontier created mobile VR experience centers which substantially reduces the cost and allows for a wider market penetration for the products.
“Fisher & Paykel is manufacturer of premium appliances that has a global footprint. Our goal is to become the most human centered appliance brand in the world. Real people use our products every day and we want to transform routine chores into experiences. The team at Digital Frontier understood that from the very beginning. They understood that that the experience of customers interacting with our products was as important to use in a virtual world as it is to a customer walking into a Fisher & Paykel Experience Centre. We can only whole heartedly recommend just how well Digital Frontier worked and linked into our global digital teams”
Mark Celik-Alvis
General Manager Sales & Marketing – Asia
Fisher & Paykel
Crack Open the China Market in Ways
You Have Only Dreamed About.
Digital Frontier will consolidate your existing marketing collateral and enhance it using a combination of state-of-the-art CGI and 360° film footage, and other dynamic media.
A targeted presentation will be storyboarded by local Chinese directors, produced using Chinese language content, and portrayed with China-centric ‘look and feel’, all while adhering to your product’s authentic identity.
Delivery is through the end-user’s smart phone using a branded Mobile VR Viewer (e.g. Google Cardboard). Due to China’s unique and fragmented market for mobile apps, we will guide your decision on which OS to program for, and on which China-native mobile app stores are best to make the
experience available.
Mobile VR Viewers will be fully customized with your company’s branding and shipped to your target clients and customers. The target audience (database) to which the Viewers are sent can be augmented or fully compiled by Digital Frontier’s market research team.
Once the VR Experience is deployed, Digital Frontier can provide a bilingual concierge in our office. This concierge will receive inbound traffic generated by the VR Experience, and funnel it to the appropriate offices/individuals within your company. Be prepared to turn your inbound traffic volume up to 11!
VR Marketing will give your target market the most immersive and enticing exposure to your product. Given just a taste in VR, they will be clamoring for the real thing.
Augment your current target audience by using Digital Frontier’s own market research team – whether you need 1,000 targets or 100,000 targets we can provide the information.
Digital Frontier
Digital Frontier is a world leader in marketing and creative concept visualizations.
Combining a strong focus on innovation in the VR/AR and technology fields with more than 20 years’ experience in the burgeoning China market, Digital Frontier has the knowledge and insight to boost your visibility in any market.
It’s Chengdu base and mix of local and international talent which combines global knowledge with local expertise, enable Digital Frontier to deliver design innovation and responsive service combined with marketing capability.
Digital Frontier utilizes cutting edge technology to bring complex designs to life through 3D, 360o footage and VR imagery. Digital Frontier’s suite of products will help the client evaluate and sell designs before they are built, with rapid iterations, accurate lighting analysis, and high-impact visuals and animations.
Digital Frontier have connections and established relationships around the world. Over 30,000+ completed projects have been in a diverse and eclectic array of industries.