Three of the Top Brand-New, 5-Star Resorts in the Maldives Turned to Digital Frontier for Pre-Launch Creative Digital Media

Introduction

Hurawalhi Island Resort

A lavish adults-only resort on a lush private island in the Lhaviyani Atoll is a 40-minute seaplane ride from Velana International Airport. There are 5 eateries and bars, including an underwater restaurant and a champagne bar. Other amenities consist of a spa, a gym and tennis, along with a pool, water sports and a dive center. The resort’s architectural mastermind, the renowned Yuji Yamazaki of YYA New York, has designed numerous attention-grabbing details, all carefully considered and created to please the eye and soothe the soul. The Hurawalhi Island Resort was the brainchild of the world-famous Crown & Champa Resorts which is the owner and developer a group of resort hotels in the Republic of Maldives.

Club Med – Finolhu Villas

Nestled in beautiful natural surroundings, the award-winning Finolhu Villas are an oasis of peace and privacy that will take your breath away. In our luxury Maldives Resort, the exceptional is available in abundance. From the stunning overwater architecture to the intuitive, discrete service of our butlers, each moment in our Maldives all-inclusive resort paradise in truly unforgettable. The Finolhu Villas design mastermind was also architect Yuji Yamazaki along with interior designer Meriem Hall. Operated by Club Med the Finolhu Villas set a new standard for luxury.

According to experts at Luxury Travel Intelligence, Kudadoo was the world’s best new luxury hotel for 2018. Part of the Hurawalhi Resorts chain, Kudadoo provides an unforgettable experience – your own private island. After his outstanding work on Hurawalhi’s public spaces, selecting New York-based architect Yuji Yamazaki to design Kudadoo Maldives Private Island in its entirety was an obvious choice.

Kudadoo

Embracing all hallmarks of luxurious living, Kudadoo Maldives private island holds the promise of the very best in escapism. Affording you the luxury of time, space and unhindered connections, this refuge for the soul is bound to impress even the most discerning traveler with its all-encompassing Triple-A experience – at Kudadoo, anything is available, anytime, anywhere. Created for unscripted respites from the confines of everyday life, Kudadoo radiates an enchanting blend of astounding natural beauty and effortless adventures, allowing you to feel present in the moment, to just be.

The Challenge

The brief was to create a tool that could be used in pre-launch marketing that would amaze people with the beauty and the tranquility of the proposed resort. The outstanding features of each resort were required to displayed in the pre-launch material. The resort featured cutting edge technologies – the worlds largest all glass undersea restaurant – along with a truly 5-Star design in architecture. Because the resorts themselves were being marketed to a highly demanding clientele, the challenge was to reflect the brand identities in the production of the Creative Digital Media.